Product Benefits vs. Product Category Types

Product Benefits vs. Product Category Types

It’s important how we communicate the value of our products to our customers as well as the products themselves. A shift in perspective can redefine the customer experience and pave the way for a more intuitive and goal-oriented approach to wellness.

Traditionally, CBD products have been categorized by their type: Tinctures, Topicals, Vapes, and Edibles. While this method offers clarity on the product form, it misses a crucial opportunity to speak directly to the needs and goals of our customers. Listing only product category types can be confusing for new customers regarding what product they should take to match their need.

Imagine, instead, a menu that guides you not by the means, but by the end. Where "Sleep and Relaxation", "Anxiety and Stress", and "Focus and Clarity" replace the conventional labels. This isn't just a reorganization; it's a realignment of how we connect with our customers—placing their desired outcomes at the forefront of their shopping experience.

Learn about the advantages of implementing a benefits-oriented categorization approach:

  1. Enhanced User Experience: By focusing on the desired benefits, customers can easily navigate our offerings and find solutions that align with their wellness goals, making the shopping experience both efficient and personalized.
  2. Educational Opportunity: This approach allows us to educate our customers about the various uses of CBD, fostering a deeper understanding of how different products can be utilized to meet their specific needs.
  3. Brand Differentiation: In a crowded market, standing out is key. Organizing products by benefits can set our brand apart, showcasing our commitment to understanding and addressing the needs of our customers.
  4. Customer-Centric Marketing: Reflects a shift towards a more holistic, customer-first approach in our communication strategy.

As we continue to innovate and evolve within the CBD space, it's crucial that our marketing and product presentation evolve as well. By categorizing our products based on the benefits they offer, we can streamline the decision-making process for our customers and make their shopping experience easier.


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